Cobra cosplayers
Clyde Leonard, James Hannon, Scott Byrne (2015)
Photo courtesy of James Hannon
*Not an entry, just friends*

Skybound, Image, and Hasbro Announce “Choose Your Side” Fan Initiative for G.I. Joe #1

Join G.I. Joe or Cobra via Skybound Insiders Today in Anticipation of New Series Debut in November

Choose Your Side - G.I. Joe or Cobra poster All Skybound Insiders who submit their photo and choose a side will be featured on a special ad in an upcoming issue of the new Energon Universe series G.I. Joe, launching in November. That's right, you can be in a comic book! Not an insider? No worries, it's free to join.

LOS ANGELES 07/03/2024 — Today Skybound and Image Comics, in collaboration with leading toy and game company Hasbro, announced a “Choose Your Side” initiative that will offer readers the opportunity to see themselves on the pages of the all-new ongoing series G.I. JOE #1 by publicly declaring their loyalty to either G.I. Joe or Cobra, to be featured alongside other Insiders in the series’ house ads.

Readers will pledge their affiliation by submitting a photo of themselves, along with their stated allegiance to the “Choose Your Side” page on the Skybound Insiders website by visiting http://www.GIJoeChooseYourSide.com.

Every eligible submission will be included once in an issue of the hotly anticipated G.I. JOE, beginning with the series’ launch in November. The ads will run until every eligible submission has been featured.

The photo submission portal on Skybound Insiders is open now and will close on September 8, 2024. To be eligible, users must have a verified Skybound Insiders account, and be 18+ and a legal resident of the United States, United Kingdom, or Canada (excluding Quebec).

“Choose Your Side is a once-in-a-lifetime chance to be part of G.I. JOE history and our way of thanking all the amazing fans who have made the Energon Universe the hottest line of comics in the industry,” said Arune Singh, VP Brand, Editorial, Skybound Entertainment. “So many fans – including all of us at Skybound – dreamt of having our names in our favorite comics and it’s exciting to go one step further by giving Skybound Insiders a chance to see their faces side-by-side fellow members in the biggest new comic book launch of the year!”

“Fans are at the cornerstone of the G.I. JOE brand, and “Choose Your Side” is our way of thanking them for their relentless passion,” said Alyse D’Antuono, Vice President, Global Brand Strategy & Management, Action Brands at Hasbro. “We also owe our thanks to our talented and creative partners at Skybound for shining a well-deserved light on our most dedicated fanbase and expanding G.I. JOE’s immersive storytelling world. We can’t wait to see this special issue unfold.”

From the superstar creative team of writer Joshua Williamson (Duke, Cobra Commander), artist Tom Reilly (Duke) and colorist Jordie Bellaire (W0rldtr33), the biggest comic book launch of the decade will introduce a bold new vision of G.I. Joe and Cobra to the Energon Universe in G.I. JOE #1 on Wednesday, November 13, 2024.

Conrad Hauser, Codename DUKE, has assembled a special force known as G.I. Joe to battle the rising power of the mysterious COBRA in the aftermath of the Autobots and Decepticons’ arrival on Earth. But the enigmatic Cobra Commander has unleashed the power of Energon like never before! Featuring the First Appearance of an ALL-NEW character and many familiar faces, this is the comic that will change everything you think you know about G.I. JOE…and that’s only half the surprises in store!

G.I. JOE will become another tentpole of the Energon Universe, the crown jewel of the historic collaboration between Hasbro and Skybound, who has introduced a brand-new era of the TRANSFORMERS and G.I. JOE franchises in one shared comic book universe. Fans should expect can’t-miss moments from every issue of the Energon Universe, as secrets are unveiled along the path to answering the BIG questions from some of the biggest franchises in comics today. G.I. JOE #1 will be available at comic book shops and digital platforms including Amazon Kindle, Apple Books, Google Play, and Omnibus on Wednesday, November 13, 2024.

wrap-around G.I. Joe #1 cover


Skybound Insiders is a tier-style loyalty program to build and amplify fandom, The program is completely free to join, and no purchases are required to move up tiers. The program is based entirely on engagement, i.e. the more users engage, are part of the community, and share their fandom, the more value they are provided in the form of perks, bringing them closer to the process and closer to the creators they love.


Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.


Established in 2010, Skybound is a multiplatform content company that works closely with creators and their intellectual properties to create cool stuff and deliver one-of-a-kind experiences to fans. Skybound extends their stories across platforms including comics, television, film, video games, tabletop, books, digital content, audio programming, and beyond. The company is home to critically-acclaimed global franchises including The Walking Dead, Invincible, Superfight, and hit podcast series Impact Winter.

Led by Skybound Entertainment co-founder Robert Kirkman, Skybound Comics is an award-winning line of comics published by Image Comics and promotes a shared vision to collaborate with top and emerging talent across the comics industry. The Skybound line includes acclaimed series such as The Walking Dead, Invincible, Ultramega, Stillwater, Fire Power, and Excellence, while also delivering powerful licensed comics, including a partnership with LEGO Books. It is also home to Skybound Comet, a new line of Young Adult and Middle Grade original graphic novels published by Image Comics, which includes the Clementine book trilogy by award-winning writer/artist Tillie Walden and set in the world of The Walking Dead. Skybound has seen numerous comics series adapted for the screen, including The Walking Dead, Invincible, Super Dinosaur and Outcast, with more projects in development.

For the most up to date information on Skybound, please visit the company on X (@Skybound), YouTube (Skybound), Facebook (@SkyboundEntertainment), Instagram (@skyboundent), and at http://www.skybound.com.

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